It is a process that plans how to increase and meet the demand of a product or service at the exact moment. We analyze the market and study the consumers’ needs in order to accomplish our clients’ objectives by implementing marketing strategies to digital media, which distinguish themselves for the speed they spread information. We based our work on the 4Ps to offer value to the consumer: Product or service or user of my product or service, Point of sale, Price and Promotion
Redes sociales

Plan Marketing

It is necessary to design an effective marketing plan to fulfill the objectives a company wants to achieve. Therefore, we carry out the following items:

  • Analysis of the actual situation
  • Competitor analysis
  • Objectives
  • Metrics

This kind of products or services promotion invests the efforts in developing a strategy only for the digital environment because it is undeniable that browsing the internet is a daily activity that provides information immediately. Consequently, we focused on advertising products or services in social networks (social ads) because

  • Costs are lower than other publications.
  • They are able to reach several users already identified by profile; besides, a product or service is more likely to achieve the target people.
  • Advertising is regarded as more inclusive than in other media.

We take advantage of social networks like:

  • Facebook because it shares information with WhatsApp and Instagram
  • LinkedIn because it focuses on professionals and firms, advertising B2B (business to business) or more professional
  • Twitter, because of its quick interaction, the most important are likes or retweets
  • Instagram is starting to boom; thus, it reaches more than 600 million registered users